Challenge Coin


Morumbi Jiu Jitsu is proud to introduce our very own, limited- edition, numbered challenge coin. The thick brass, colored coins are 1½ inches in diameter, and 1/16 inches in width. Challenge coins are a fun way to demonstrate solidarity, and show pride in our academies, our martial arts, and our traditions.(For information on the background of challenge coins, please see


The front of the coin identifies our Morumbi Jiu Jitsu Academy, and proudly displays the lion logo. The colors of the medallion come from the Brazilian flag and represent the origins of our school: yellow signifies the sun; the blue lion stands for courage, as well as the color of the sky, and green represents the earth. Both the sky and the earth are separated by a black wave which marks the journey from beginner to black belt. The Japanese characters for Jiu Jitsu (the “gentle art”) appear on the left and the right sides of the front. The bottom scroll expresses the goal of all our Morumbi training programs: “Building a family of champions for life.”

The back reveals our training motto: “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” In other words, sheer size, strength, and adversity may be overcome through dedication, determination, and persistence. This motto is also important to remember, in daily situations that take place outside the academy. The Japanese characters for Jiu Jitsu appear again on the left and right sides, and the lotus image represents the results of determination and persistence. The lotus begins life as a tiny seed, buried in the mud at the bottom of a pond. After time, struggle, and patient growth, the lotus blossoms on the surface of the water with bright green and white leaves representing purity and dedication. The brilliant yellow flowers are open to the sky and sun, but still attached to the earth by twin, connected roots which represent our two founding academies in Ventura and Thousand Oaks, CA.

Here’s how the coin works for fun: Suppose two, or more, coin holders meet or find themselves in a social situation, at a restaurant, a club, or a lounge. If one person “challenges” by presenting, or tapping a Morumbi coin, then everybody else must also show their coins. Anyone caught without their coin within arm’s reach, has to buy a round of beverages. However, if everyone shows a coin, then the challenger has to buy a round for everyone else! The coin challenge applies everywhere, except for inside the academies and their immediate grounds. By the way, if you get “busted” without your coin, don’t whine and argue: pay the toll and plot your revenge . So, just as we all prepare when we go to the gym, we are all reminded to be prepared outside the gym, as well.

Limited-edition, numbered Morumbi Jiu Jitsu coins make perfect gifts, souvenirs, awards, and keepsakes. Any friend of the MorumbiAcademy may purchase a coin ($25.00), so get yours while they last. You may buy more than one coin, but not multiple copies of the same number. If you lose your coin (it’s thick enough for you to engrave your phone number and/or email address), the number will not be reproduced, although you may obtain the next available numbered coin. To purchase a coin, or for more information, please see one of our world-class professors, or one of our excellent staff members. Thank you for your support. — Prof. Fabio

Coin Rules

1. Your Morumbi challenge coin must always be “within arm’s reach.”

2. If you lose a coin challenge, you owe a beverage. If you win a challenge, you are owed a beverage.

3. The “beverage” tradition applies only to those over-21.

4. Disputes will be resolved by professor Fabio, or his representative.

5. Truces may be declared by professors Fabio or his representative in advance, and posted on the website and Facebook. A truce means you don’t have to carry your coin during a specific event.

6. Amnesties (for a group), must be announced on the website and Facebook by professor Fabio or his representative, immediately following a specific event. Amnesties forgive a group of people for not carrying their coins.

7. Individual, on-the-spot, pardons may be granted anytime, by professor Fabio.

8. The only location where you do not need to carry your Morumbi challenge coin is inside the academy, the adjacent parking lot, or any location where professors Fabio may have declared a truce.

9. In general, you can only lose a coin challenge to an individual once a day, according to the
situation. However, if you are coined by multiple people, you are in serious jeopardy.

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